Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
If you are addressing a relatively technology-savvy audience, add QR codes on your printed material. This makes it easy for smart phone users to access your site and use your coupons. All of your brochures, cards, and catalogs should have QR codes on them. If a customer is interested, the QR code is an easy way for them to learn about your business.
Keep mobile marketing content messages brief and to the point. Attention spans are short, so use a short message which includes your company’s name.
When it comes to mobile content, it is best to use the least amount of words you need to get your point across. Sites that are packed with keywords and say nothing of value are unfavorable. Short and sweet is what you are going for. This is a fast-paced world, and time is money!
Do not forget to invest some cash into making sure that your site is mobile-ready. Designing a mobile site that is attractive and undeniably appealing is not an easy task. It is best to hire a professional to handle this task.
Create a mission statement to keep yourself on track and to let customers know what you intend to accomplish through mobile marketing. If you have a clear definition of your principles, it’s easier to create a marketing plan that fits them.
Mobile marketing has great potential, but if not used judiciously, it can irritate people. Apply your mobile marketing efforts respectfully and consistently to get the best results. You will be rewarded with an expanding customer base and some exciting new avenues for your business to pursue.